Create Produce Lead

Live Experiential Event Leadership

It takes a talented group of individuals working as a cohesive team to bring all of the elements together in the ways that motivate audiences to take action. Check out some of the video interviews with top team leaders in this business to get a behind-the-scenes look into the world of Live Experiential Event Production. You’ll hear how they got into the business, the processes they use to plan and implements events that attract audience of thousands, and detailed accounts of what it takes to succeed.

Why CPL

This forum will let you hear directly from the professionals currently working in the field. We will feature the people who actively design live event productions and have traveled to locations all over the world for decades in making motivating experiences come to life for audiences in ballrooms, theaters, and studios. We are excited to pass on our knowledge and experience to help inspire others to become part of this engaging business.

Create

We will delve into exactly what goes into the strategic design process for an event, and proven ways to present your concepts to clients so that they understand and get excited about working with you and your team.

Produce

Bringing concepts to life within the constrictions of available time, venue space, and allocated budget is where event professionals excel. We embrace the challenges and find ways to make the concepts exceed our clients’ expectations. And – we always find ways to have fun while we are at it.

Lead

Focusing our knowledge, experience, and energy so that the team can create in an environment that brings out the best that everyone has to offer. While every department head, and every technician has the opportunity to contribute their creativity and leadership, it is the Producer who is the “conductor of the orchestra’.

About Web Burrell

My approach is to provide my team members with all the essential information they need in crafting their solutions for the project, and then empower them to contribute their best creative production ideas at every stage of the process.

In addition to my experience as a Creative Executive Producer, I have Directed and Produced professional videos in locations on four continents, produced audio and video content for two major museums and a World’s Fair, worked as a studio musician and producer for releases on two major record labels, and written a book on executive speech coaching that won an award at the DIY Book Festival.

While I have held positions as a Director of Production and a Vice President of Production with three global production agencies based in the U.S., I have primarily worked as a freelance leader based on the West Coast, and previously, the East Coast.

Let’s Hear from the Team

Technical Director Mark Herring

With 35 years of experience in 17 countries, Mark’s strong creative insights and management skills ensure attention to the details that make event technology sing.