Create Produce Lead

Create. Produce. Lead.

A new Forum exploring the world of Live, Experiential Event creation and production

Architects of the Possible

Creative Production Leadership. Every successful production and event needs these three elements integrated seamlessly by a seasoned team of leaders to succeed in realizing the goals outlined by our clients at the beginning of the process. This Forum will dive into the concepts and the details that can make or break every production, through curated interviews with experts, and the sharing of essential lists and forms that can keep every production on-target and reduce potential operational risks. Through a legacy encompassing years of frontline experience and many miles traveled, we have learned how to “see around the corners” to avoid possible pitfalls, and we will be sharing those critical steps and details with you.

Why CPL

Because we can answer the big question – “I am responsible for a live experiential event coming up – what can possibly go wrong?” Well … with the complexity involved in the staging of modern events, including not only specific marketing goals and the technical prowess necessary to accomplish them, there are critical human requirements regarding personalized connections, housing, meals and transportation to be handled with sensitivity and grace. Providing the leadership to ensure that this 360-degree experience meets, or better yet, exceeds expectations is the purview of us — the Architects of the Possible. We build the experience from the ground up and finesse it through to an outcome of excellence.

Create

If Experiential Events were a Film, this phase would be the Concept and Scriptwriting. If it events were a musical recording, the focus would be the Songwriting. For events, this initial phase encompasses the development of the Strategy and Creativity to achieve the goals expressed by our clients, typically the executives from marketing and sales. And let’s not forget the creativity required regarding crafting the budget and timelines to meet those goals and expectations!

Produce

While creative thinking continues to be an important part of this phase as well, in order to make sure that all of our great ideas will work the way we envision them, we need to expand our team and take a deeper dive into the “black box” of technical specifications and potential limitations (yep, time for some Excel spreadsheets!). We will be digging into this in great detail, but some of those items on our checklist include the contracted time frame, venue features and constraints, transportation of gear and personnel, union rules and schedules, content development, client approvals, rehearsals, entertainment and banquet specifications, and many more. Stay tuned. We plan to reveal all.

Lead

Focusing our knowledge, experience, and energy so that the team can create in an environment that brings out the best that everyone has to offer. While every department head, and every technician has the opportunity to contribute their creativity and leadership, it is the Producer who is the “conductor of the orchestra’.

About Web Burrell

I am part of the legacy of creative producers who have “been there and done that” (for more years than many of us might want to reveal!), in theaters, ballrooms, on-location filming, directing, and producing, and in studios, museums, huge global public events, and boutique, start-up environments. Did I mention this work had taken me to four continents? And some of my friends & colleagues have surpassed that. And we will be sharing the wonderful qualities of this career that keep us coming back.

My colleagues and I will reveal to you the methods behind the creation of the magic that is at the heart of large-scale productions, and the excitement those experiential events bring to audiences – the dynamic audio, the large-screen images, the theatricality of a specially designed and fabricated environment, and many imaginatively interactive ways to engage everyone in the delight of learning and experiencing something new. All of those elements serve to create a visceral experience that will be remembered long after our audiences depart for the airport and home.

I look forward to hearing from you. I intend to address your inquiries in ongoing postings. And, if you have specific issues you’d like consultation on, I am available for private sessions as well.

Let’s Hear from the Team

Technical Director Mark Herring

With 35 years of experience in 17 countries, Mark’s strong creative insights and management skills ensure attention to the details that make event technology sing.